Clean Beauty: What It Is and Why It Matters

Clean beauty refers to products made without harmful or toxic ingredients. These formulations are often free from parabens, sulfates, and synthetic fragrances. Clean beauty emphasizes transparency, sustainability, and safety. Consumers are increasingly seeking eco-conscious brands that prioritize both health and the environment. Choosing clean beauty helps reduce skin irritation and supports overall wellness. Reading labels and researching brands is key to making informed, skin-friendly choices.

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